Waterfront businesses are quite special–whether they are by a lake, coast, river, or even a medium-sized pond, the water is a bonus that helps attract customers for aesthetic reasons. 

People love to take pictures by a lake. If you own a hotel or a restaurant, it can be a very attractive location to place tables and seats. Additionally, you can also have permits to perform water sports if there is a lake or a beach by your business location. 

However, with that privilege comes responsibilities and concerns that waterfront companies should remember. Such concerns include safety, design, and access to the waterfront area. If you are a business owner looking for ways to market your location as an attractive waterfront area, here are some of the best tips to follow. 

Special Concerns for Waterfront Companies

1. Waterfront companies should ensure the safety of their customers.

Waterfront businesses should be aware that there are safety concerns. They are mostly held liable if they don’t provide the right precautions for keeping people away from the dangers of drowning or accidents by the water. Some of the ways to ensure this is to provide a dock. Using dock material and dock accessories, businesses can install great access to the waterfront without compromising the safety of their customers. 

Additionally, these docks should have a railing when the waterfront area is steep or the location of your establishment is elevated. These railings should pass the safety standards provided by your business licensure association. 

2. Waterfront companies should keep in mind the cleanliness of the area.

Aside from safety, it is best to ensure the cleanliness of not just inside your establishment, but also the territory that surrounds the waterfront. For example, beach resorts are responsible for cleaning up the shoreline in front of their scope. This gives your business a good impression and people will most likely stay in these areas. 

To aid in cleanliness, you can put up trash cans in nearby spots. You can also put reminders to observe cleanliness in the area. Your maintenance team can also have regular cleaning schedules of the waterfront area, which is ideally done in the morning before customers arrive. 

3. Waterfront companies should consider the aesthetics for marketing reasons.

Another great consideration for waterfront companies is the aesthetics of their area. If you are in the travel, hotel, or restaurant industry, some customers would highly consider you for having a waterfront view. Thus, it is very important that you keep your waterfront amenities updated and pleasant-looking. 

There are dock material and dock accessories companies that are ready to help customize the look and feel that you want for your waterfront amenities. They can help set up the hardwood bridge, flooring, and even the lamps and railings that you may want to place in your dock area. It is helpful to find a design team that can match the theme of your indoor area to your outdoor area. 

4. Waterfront companies should consider marketing activities nearby for extra income.

Aside from making your waterfront view aesthetically pleasing, you can also maximize your profits by providing waterfront activities when possible. For example, beach resorts can offer snorkeling activities, fish feeding, kayaking, or surfing. Some of the resorts also offer a waterpark activity where people can pay an entrance fee to enjoy. This can be a great way for families to have more things to enjoy in your area. 

When introducing these activities, be sure to include these items in your website, place flyers at the concierge, and also include the photos on third-party travel websites. People want to see what they can do when visiting your business, so it is important to market all your offers. 

5. Waterfront companies should prioritize eco-friendliness and social responsibility.

Cleanliness is one thing, but eco-friendliness is a whole new level. Customers now are preferring businesses that are socially responsible. They want to know if your business supports a cause that aligns with their own principles and this will help them promote your business to others as well. 

If you are a waterfront company, it can be a great advantage to practice eco-friendliness. Perhaps you may be by the lakeside, and it can greatly help that you may be using some of your business proceeds to restore plants or biodiversity in that area. Another example would be supporting local fishermen or farmers by using their goods in your business. 

Being a business owner for a waterfront company can bring many challenges, but it is indeed an exciting endeavor. Keep in mind these considerations and you’re on your way to having more happy customers.